Most visitors leave without buying. We follow up with the ones worth chasing — the right ad, on the right channel, a set number of times — and we stop the moment they buy.
on_runningNot every visitor is worth an ad. We sort them by how far they got, and spend where the intent is.
Retargeting is a circle, not a chase. Five steps, one exit: the moment they buy, they're out.
Each audience has a window. Someone who left a basket an hour ago is worth far more than someone who read a blog post last month.
The same audiences, shown the right format for where they are scrolling, watching or searching.
Return to basket
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Each ad answers the next reason they didn't buy. After the last one, we stop.
Retargeting is easy to over-credit. We hold back a slice of the audience and measure the real difference.
90% of cart abandoners saw our ads. 10% saw nothing. The group that saw ads bought 31% more — that gap is what the budget actually earned, and it's the number we report.
Six rules every retargeting account we run follows from day one.
What businesses ask us before launching retargeting.
Around 1,000 visitors a month is enough to start on Meta and Display. Search remarketing lists need at least 1,000 people in the list before Google will use them.
Only if it's done badly. Frequency caps, short windows and buyer exclusions keep it to a handful of useful reminders.
Yes. Consent mode and server-side tracking recover much of the signal, and consented customer lists fill in the rest.
Cart abandoner campaigns usually show returns in the first two weeks. We run a holdout test within the first two months to prove the lift.
Book a free retargeting audit. We'll show you who you're chasing, who you're wasting money on, and what to fix first.
