Tracking & attribution
Firebase, SKAdNetwork and your attribution partner set up so both stores report the same in-app events.
Firebase
SKAN
MMP
App marketing · Google Play & App Store
Two app stores. One launch plan.
Google App Campaigns and Apple Search Ads, run from one brief and one set of creative — optimised for people who sign up and pay, not just people who install.
One team · one brief
▶Google Play
SponsoredFeatured Game • Season 8 Battle Pass
Call of Duty: Warzone Mobile
Activision Publishing • Action RPG
Billboard · For You home page
AApp Store
TODAY SPOTLIGHT •
Learn 40+ Languages with AI Companions
Duolingo: Language Lessons
Bite-sized practice • Streaks
Today tab · Apple Search Ads
— 01 · Beyond the install
Installs are step one. We bid for step five.
Cheap installs that never open the app are wasted spend. We track every step and point the budget at the ones that make you money.
Step 01
Seen
Ad shown in search, the store or apps.
Step 02
Installed
App downloaded from the store page.
Step 03
Opened
First session and onboarding finished.
Step 04
Signed up
Account created or trial started.
Step 05
Paid
Purchase or subscription — what we optimise for.
Our target
— 02 · Ad formats
Every placement, in both stores.
Switch stores to see where your app can appear. One asset pack from us covers all twenty.
10Google Play
10App Store
Search hero
Search
Spotify: Music and Podcasts
Spotify AB • Music & Audio
Compact row
Search
AdEducation
Duolingo: Language Lessons
Billboard
Home
SponsoredFeatured Game • Season 8 Battle Pass
Call of Duty: Warzone Mobile
Activision Publishing • Action RPG
Video preview
Home
Genshin Impact — Version 5.0
COGNOSPHERE PTE. LTD. • Adventure
Similar apps
App page
Suggested for you • Sponsored
Disney+: Movies & Originals
Disney • Entertainment
Custom listing
Store page
Sponsored • Custom Listing
Nike Training: Home HIIT & Yoga
Nike, Inc. • Health & Fitness
LiveOps event
Home
Sponsored EventEnds in 3 days • Mega Pig Season
Brawl Stars: Global Club Championship 2026
Team up with club members, crush matches, and fill the Mega Pig to unlock legendary hypercharges and starr drops!
Supercell
Pre-registration
Pre-launch
Sponsored • Coming Soon
Assassin's Creed: Jade Mobile
Level Infinite • Action RPG
Editors' Choice
Editorial
Editors' Choice
Sponsored
Headspace: Mindful Meditation
Headspace for Mindfulness • Health & Fitness
Google Play Editorial Review: "Headspace's soothing voice sessions, sleep music casts, and micro-exercises make mindfulness accessible to anyone within 3 minutes a day."
Play Pass
Subscription
✦ Play PassSponsored
Stardew Valley
ConcernedApe • Simulation • Role Playing
Google App Campaigns
One campaign, every Google surface
The same campaign also runs on Search, YouTube and Discover. We supply the text, images and video, and Google assembles the ads.
Search results
Search
In-App Purchases
Search video
Search
In-App Purchases
Compact row
Search
1Password: Password Manager
Secure vault • Passkey support
Suggested
Search tab
Strava: Run, Ride, Hike
GPS activity tracking & social feed
Today tab
Today
TODAY SPOTLIGHT •
Learn 40+ Languages with AI Companions
Duolingo: Language Lessons
Bite-sized practice • Streaks
You might also like
App page
You Might Also Like •
Custom product page
Store page
In-app event
Events
LIVE COMPETITION • 2 DAYS LEFT
Clash Royale: Global Crown Championship 2026
Battle top players worldwide to unlock the exclusive Legendary Animated Tower Skin.
Clash Royale
Pre-order
Pre-launch
Arcade spotlight
Arcade
Apple Search Ads
Seen at the moment of search
Most App Store downloads start with a search. We bid on the words that bring paying users and block the ones that don't.
— 03 · What we handle
Everything between brief and install.
The pieces most app teams juggle across three agencies — in one place.
One asset pack
Icons, screenshots, 15 and 30-second videos and copy — cut once for every placement in both stores.
Video
Screenshots
Copy
Store pages that convert
Custom product pages and store listing experiments, so each ad lands on a page that matches it.
ASO
A/B tests
Keyword bidding
Apple Search Ads keywords grouped by brand, category and competitor, with bids set by what each one earns.
Exact match
Discovery
Launch campaigns
Pre-registration and pre-order campaigns that build a waiting list before release day.
Pre-launch
Events
Weekly reporting
Cost per paying user for both stores side by side, with what we changed and why.
Dashboard
Weekly
— 04 · The first month
Four weeks. Both stores live.
Work runs side by side, not one store after the other — so you're live everywhere in weeks, not months.
Workstream
Week 1
Week 2
Week 3
Week 4
Tracking
In-app events in both stores
Set up & test
Creative
One asset pack
Shoot, cut, resize
Apple Search Ads
Keywords and store pages
Build
Live · bids tuned daily
Google App Campaigns
Play, Search, YouTube
Build
Live · learning
Store listing tests
Screenshots and copy
Running experiments
— 05 · App questions
Before you spend on installs.
What app teams ask us before launching paid campaigns.
01
Do we need both stores?
If your app is on both, yes — the audiences behave differently. If you're only on one, we start there and use the same plan when you add the other.
02
How do you track users after iOS privacy changes?
With SKAdNetwork and your attribution partner, set up so the in-app events you care about are still reported back.
03
Can you help before the app is released?
Yes. Pre-registration on Google Play and pre-orders on the App Store let you build a list of users before launch day.
04
Do we keep ownership of the accounts?
Always. We work inside your own Google Ads and Apple Search Ads accounts.
— Ready when you are
Where is your app right now?
Pick the one that fits and we'll plan from there.
Launching soon
Build demand before release day.
✓Pre-registration and pre-order campaigns
✓Tracking ready before the first install
✓Store pages written and tested
Already live
Get more paying users for less.
✓Audit of both stores' campaigns
✓Bidding moved to in-app events
✓Fresh creative every two weeks