01
Is Microsoft Ads worth it if we already run Google Ads?
Usually, yes. It reaches people Google doesn't — many of them at work on Windows — and because the import reuses your existing set-up, the extra effort is small.
Paid search · Microsoft Ads
Bing ads, without starting from zero.
We import what already works in your Google Ads account, then tune it for Bing, Copilot and the Microsoft network. Live the same week.
21
ainP
402,000 resultsF
https://www.flipkart.comShop for electronics, apparels & more using our Flipkart app! Free shipping & COD options across India with best price deals and genuine products.
Search ad with sitelinks · Bing results page
Same week
From Google Ads import to live on Bing
One campaign
Bing, Copilot, Yahoo and partner sites
LinkedIn data
Target by company, industry and job
Daily
Bid, budget and search-term checks
— 01 · Import, then improve
Your Google Ads work isn't wasted here.
Microsoft Ads can import a Google Ads account in hours. What makes it profitable is everything we change after the import.
google-ads-account → microsoft-ads
4 carried over · 6 added by us
=
Campaigns, ad groups and keywords
Imported
=
Ads, sitelinks and other extensions
Imported
=
Conversion goals
Imported
=
Budgets and ad schedule
Imported
+
Bids set for Bing's auction, not copied from Google
Day 1
+
UET tag and offline conversions, checked against real leads and sales
Day 1
+
LinkedIn company, industry and job-function targeting
Day 2
+
Partner and Audience Network placements reviewed and trimmed
Day 3
+
Negative keywords rebuilt from Bing's own search terms
Weekly
+
Scheduled re-imports, so new Google Ads changes reach Bing automatically
Automated
— 02 · Ad formats
Seven ways to own the results page.
Pick a format to see it on a live Bing results page. We build, launch and track every one of them.
01Search + sitelinks
02Shopping
03Multimedia
04Copilot
05Automotive & local
06Hotel & travel
07Ad extensions
Format 01
Search ad with sitelinks
The workhorse. Responsive headlines matched to what people search, with sitelinks that take up more of the page.
✓Headlines tested every week
✓Sitelinks to your best pages
21
ainP
402,000 resultsF
https://www.flipkart.comShop for electronics, apparels & more using our Flipkart app! Free shipping & COD options across India with best price deals and genuine products.
Format 02
Shopping carousel
Products with price and photo, straight from your catalogue, at the top of the results.
✓Feed imported from Google Merchant Center
✓Titles fixed for search
Rewards
ZHM
62,300 results
See Leather Jacket
Sponsored
Ladies - Black Short Leather...
₹ 26,999.00
H&M
Ladies - Dark Brown Leather...
₹ 29,999.00
H&M
SaleMinistitch Faux Leather Woven...
₹ 1,749.30 2,499
FirstCry India
SaleMinistitch Faux Leather Woven...
₹ 1,749.30 2,499
FirstCry India
SaleMinistitch Faux Leather Woven...
₹ 1,674.33 2,499
FirstCry India
Zara Cropped Moto Leather Jacket
₹ 14,990.00
ZARA Official
G
https://www.gq.com › style › best-leather-jacketsFrom heirloom-grade horsehide double riders to buttery-soft lambskin bombers, here are the finest leather jackets on the market right now.
Format 03
Multimedia ad
A large image with your headline, shown on the right of the results or in the main column.
✓Images sized for every slot
✓Built from your brand assets
21
MS
18,400,000 results
Experience next-generation AI features with Recall, Live Captions, and Cocreator. Enjoy PixelSense™ touchscreen displays in 13.8" and 15" with vibrant colors.
V
https://www.theverge.com › tech › surface-laptop-7-reviewThe Snapdragon-powered Surface Laptop 7 offers incredible battery life, fast wake, silent operation, and snappy everyday performance that rivals Apple Silicon.
Format 04
Copilot ads
Your ad inside Copilot's answers, shown when someone asks a question your business can answer.
✓Runs from your search campaigns
✓Tracked separately in reports
21
CM
43,100,000 resultsCopilot AI Answer
For small businesses, top-tier cloud backup services blend end-to-end encryption with seamless file recovery and ransomware protection. Microsoft 365 Business Basic / OneDrive offers the strongest ecosystem value ($6.00/user/mo) with automated sync and compliance controls.
P
https://www.pcmag.com › picks › best-cloud-backupWe lab-tested the top 10 cloud backup platforms evaluating upload speed, retention policies, security compliance, and price per gigabyte.
Format 05
Automotive & local
Vehicle listings and store details for people searching nearby, with directions and calls built in.
✓Inventory feed kept up to date
✓Calls and visits tracked
21
TC
2,850,000 resultsAutomotive Inventory Near Seattle
Sponsored Vehicles
AdToyota of Seattle
4.8 (1,840) · Car Dealer · Open until 8 PM
2121 8th Ave, Seattle, WA · (206) 382-8800
C
https://www.carfax.com › used-suv › seattle-waFind the best used SUVs in Seattle, WA. Every used car for sale comes with a free CARFAX Report. Compare price, mileage, and certified pre-owned options.
Format 06
Hotel & travel
Live room prices and booking links for travellers comparing where to stay.
✓Price feed connected
✓Bookings tracked to the stay
21
BE
14,900,000 results
Sponsored Hotel Listing
The Tokyo Grand Palace HotelOfficial Hotel Site Best Price$380/night
Booking.com$395/night
Expedia$410/night
HotelTonight: Hotel Deals & Booking
C
https://www.cntraveler.com › tokyo › best-luxury-hotelsFrom sky-high suites in Otemachi with views of Mount Fuji to serene minimalist ryokans in Asakusa, these are the pinnacle stays in Tokyo.
Format 07
Ad extensions
Callouts, prices, reviews, images and more — every extra that makes an ad bigger and more useful.
✓Every relevant extension switched on
✓Reviewed monthly
21
QFS
8,420,000 resultsF
https://www.forbes.com › advisor › business › best-accounting-softwareCompare top-rated business accounting tools by features, ease of use, pricing, and third-party app integrations.
— 03 · Where your ads appear
One campaign. The whole Microsoft network.
A single Microsoft Ads campaign reaches well beyond Bing. We decide where it runs — and where it doesn't.
Search
Bing
The default search engine on Windows and in the Edge browser.
AI answers
Copilot
Ads inside Copilot's answers, for people asking questions before they buy.
Syndicated search
Yahoo & AOL
Search results on partner sites powered by Microsoft Advertising.
Audience network
Outlook & MSN
Native ads across Outlook, MSN and Microsoft Start.
Browser
Edge
Placements on the new-tab page seen by Edge users every day.
Targeting
LinkedIn data
Reach searchers by company, industry and job function.
Only on Microsoft
— 04 · How we run it
A set rhythm. Nothing left to drift.
Every account gets the same routine, so spend never goes unchecked.
Daily
Every morning
✓Budget pacing and spend alerts
✓Bid adjustments on top campaigns
✓Disapproved ads fixed
Weekly
Every Monday
✓Search terms reviewed, negatives added
✓Headline and image tests rotated
✓Report with cost per lead or sale
Monthly
First week
✓Placement and audience review
✓New formats and extensions tested
✓Strategy call and next month's plan
— 05 · Microsoft Ads questions
Worth it? The honest answers.
What businesses ask before adding Bing to their search budget.
02
Can't we just import and leave it?
You can, but copied bids and untouched partner placements are where most Bing budgets leak. The changes after the import are what make it pay.
03
Do we keep ownership of the account?
Always. We work inside your own Microsoft Advertising account, so your data and history stay yours.
04
How soon can we be live?
If you already run Google Ads, within the same week. Starting from scratch takes about two weeks.
— Ready when you are