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Paid social · Facebook Ads

Facebook ads, run like a system.

Automated where it saves money, hands-on where it matters. Catalogue ads, Advantage+ and the Conversions API — set up in a week and tuned every day.

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— 01 · Full funnel

Every stage. One account structure.

A simple, consolidated set-up that lets Meta's algorithm learn faster — with the right format working at each stage.

Stage 01 · Awareness

Get seen

Reels Stories Video

Automated: broad targeting and placement mix.

Stage 02 · Consideration

Get chosen

Carousel Collection Event

Automated: creative rotation by engagement.

Stage 03 · Conversion

Get the sale

Advantage+ Lead Gen Offer

Automated: bidding on real purchase value.

Stage 04 · Retention

Get them back

Dynamic Messenger

Automated: catalogue retargeting for viewers and buyers.

— 02 · What we automate

Machines do the busywork. We do the thinking.

Six levers that keep spend efficient around the clock — each one set up, monitored and adjusted by a specialist.

01 Advantage+ sales campaigns Always on

Meta's AI finds buyers across placements while we steer it with creative and exclusions.

02 Catalogue & dynamic ads Real time

Every product becomes an ad, priced and in stock, shown to the people who viewed it.

03 Conversions API Set once

Server-side events matched with the Pixel, so optimisation runs on real sales data.

04 Rules & budget pacing Daily

Automated rules pause losers and protect budget overnight and at weekends.

05 Creative testing framework Weekly

New concepts tested in a structured way, so winners are clear in days, not months.

06 Automated reporting Weekly

A live dashboard plus a written summary of what changed and what we're doing next.

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Dynamic product ad · from your catalogue
— 03 · The difference

Typical set-up vs. working with us.

Where most Facebook budgets leak — and how we close each gap.

Typical set-up With WeWebMedia
Tracking ✕ Pixel only, missing sales after iOS changes ✓ Pixel plus Conversions API, checked against real orders
Structure ✕ Dozens of small ad sets that never exit learning ✓ Consolidated campaigns that learn fast
Creative ✕ The same ads running until they burn out ✓ New concepts tested every week
Budget ✕ Checked when someone remembers ✓ Rules and daily checks on every campaign
Reporting ✕ Reach and clicks ✓ Cost per sale and return on spend, every week
— 04 · Ad formats

Every Facebook format. One team building them.

From a single image to Marketplace and Messenger — all produced, launched and tracked in-house.

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Single image News Feed
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Lead Gen Instant form
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— 05 · Facebook questions

The honest answers.

What businesses ask before handing over their Meta account.

01

Does Facebook still work for advertising?

Yes — when tracking is accurate and creative is fresh. Most underperforming accounts we audit have a data or structure problem, not a platform problem.

02

Won't automation waste our money?

Not when it's set up with the right data and guardrails. We use automation for scale and rules, and a specialist checks every campaign daily.

03

Do we keep ownership of the account?

Always. We work inside your Business Manager, so your ad account, Pixel and data stay yours.

04

How soon will we see results?

Campaigns are live within a week. Most accounts have clear winners within the first month of testing.

— Ready when you are

From audit to live in seven days.

Book a free Facebook audit. Here's exactly what happens after you do.

Day 1 Audit Account, tracking and creative reviewed.
Day 3 Tracking fixed Pixel and Conversions API matched.
Day 7 Live New structure and creative running.
Day 30 Review Winners scaled, next month planned.
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