01
Is Pinterest right for my business?
It works best for things people plan: home, fashion, beauty, food, weddings, travel and gifts. If people make boards about it, it's a fit.
Pinterest Ads · Shopping · Video · Lead gen
They're planning to buy. Be what they save.
People come to Pinterest to plan a kitchen, a wedding or a wardrobe, weeks before they spend. We put your products on those boards first.
Save
Curated Scandinavian Living: 2026 Interior Warm Minimalism
Explore hand-crafted oak furnishings, warm textured textiles, and soft architectural lighting.
Small kitchen ideas
Autumn outfits 2026
0:15
Botanical Hydration Mist: Golden Hour Radiance Routine
Handmade Matte Ceramic Lamp with Woven Linen Shade
$145.00Free Shipping
Garden room inspiration
500M+
People planning on Pinterest every month
96%
Of top searches don't name a brand. The sale is still open.
£0.40
Typical cost per click on our Shopping pins
10
Ad formats, from Shopping pins to lead forms
— 01 · The planning calendar
They start early. So should you.
When people search each theme on Pinterest. The red ring is when we launch, before everyone else turns up.
Theme
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Christmas gifts
Summer holidays
Weddings
Garden and outdoor
Back to school
Halloween
Early interest
Planning
Peak searches
We launch here
— 02 · Ad formats
Ten formats. Filter by what you need.
Pick a goal and the board shows only the formats built for it.
All formats
Sell products
Get leads
Build awareness
Standard pin
Any goal
Curated Scandinavian Living: 2026 Interior Warm Minimalism
Explore hand-crafted oak furnishings, warm textured textiles, and soft architectural lighting.
Shopping pin
Sell
Handmade Matte Ceramic Lamp with Woven Linen Shade
$145.00Free Shipping
Video pin
Awareness
0:15
Botanical Hydration Mist: Golden Hour Radiance Routine
Carousel pin
Sell
Spring / Summer Capsule: Tailored Linen & Silk Essentials
Lead gen pin
Leads
2026 Architectural Trend Forecast & Sourcing Catalog
Download the 64-page designer whitepaper on sustainable stone & timber interiors.
Download Sourcing Guide
Instant access will be emailed to your verified address.
Collection pin
Sell
$130
$88
$64Performance Run Series: Complete Spring Training Kit
Idea pin
Awareness
A multi-page how-to people save and come back to.
Max-width video
Awareness
Full-width video across the feed on mobile. Hard to miss.
Quiz pin
Engagement
Three questions that end on the product that suits them.
Premiere Spotlight
Launches
Top of search results for a day. Booked for big launches.
— 03 · Who sees it
Pinterest is a search engine. We treat it like one.
People type what they want, then narrow it down. Each chip they tap tells us more about what they'll buy.
⌕
living room ideas
small
cosy
modern
on a budget
boho
green
Someone who taps "cosy" and "on a budget" wants a £90 throw, not a £2,000 sofa. We bid on the search and show the product that fits.
01
Keywords
What they type into search, grouped by how close to buying they are.
02
Interests
What they save and browse: home decor, fitness, weddings, recipes.
03
Actalikes
People who behave on Pinterest like your best customers.
04
Retargeting
Site visitors, basket abandoners and people who saved your pins.
— 04 · From save to sale
A save is a promise. We track it to the till.
Pinterest buyers take their time. Example path from a home and garden client, measured end to end.
1
Day 0
Sees your pin
In search for "patio lighting ideas".
♥
Day 0
Saves it to a board
"Garden 2026". We add them to a retargeting list.
3
Day 9
Comes back
A Shopping pin shows the same lights with the price.
£
Day 23
Buys
Counted inside the 30-day click window.
Installed
Pinterest tag
Page views, add to basket and checkout on your site.
Installed
Conversions API
Server-side tracking, so blocked cookies don't hide sales.
Reported
Click and view windows
30-day click, 1-day view, reported separately. No blended numbers.
Reported
Saves and outbound clicks
The early signs that a pin will sell before it does.
— 05 · Your catalogue
Every product. A pin of its own.
We connect your product feed so every item becomes a Shopping pin, with the price and stock kept up to date.
Shopify, WooCommerce or your Google Merchant feed. We connect it in a day.
✓
Titles rewritten for Pinterest search
✓
Product groups by margin, not just category
✓
Rejected products fixed every week
✓
Lifestyle images tested against plain packshots
catalogue.xml · synced 06:00
1,284 products
SKU
Product
Price
Status
LMP-0142
Rattan pendant light, natural
£64
Live as pin
THR-0877
Chunky knit throw, oat
£89
Live as pin
RUG-0310
Jute rug 160 × 230
£149
Fixing image
CSH-0521
Linen cushion cover, sage
£24
Live as pin
LMP-0199
Outdoor festoon lights, 10m
£39
Live as pin
— 06 · Pinterest Ads questions
Before you start pinning.
What people ask before their first Pinterest campaign.
02
How is it different from Meta ads?
People on Pinterest are searching for ideas, so your ad is something they're looking for rather than an interruption. Results build slower but last longer.
03
What budget do we need?
Most accounts start between £1,000 and £3,000 a month, launched six to eight weeks before your peak season.
04
Do you make the pins?
Yes. We design static, video and carousel pins in Pinterest's tall format, and test several versions of each.
— Save this for later
Your next season starts on Pinterest now.
Book a call and we'll show you what your customers are searching for, and when.
Growth plan
Save · Book a call
Board · 3 pins · by WeWebMedia