01
Won't Reddit users hate our ads?
They hate lazy ads. Useful, specific posts in the right community get upvotes, questions and sales. We write for each community separately.
Reddit Ads · Communities · Conversations · Lead gen
Reddit can smell an ad. So we don't write like one.
We put you in the communities where your buyers already ask for recommendations, with posts written for them and replies from a real person.
r/
r/HomeImprovement
Join
▲
2.4k
▼
D
u/diy_dan · 2h
Ok this actually looks useful. Does it work on older radiators?
B
u/YourBrandOP · 1h
Anything fitted after about 1990, yes. Happy to check yours if you DM a photo.
100K+
Active communities, each about one thing
£0.35
Typical cost per click on our Reddit campaigns
4h
Time to reply to comments on your ads, on weekdays
48h
From kick-off to your first live test
— 01 · Pick the room
Every buyer has a subreddit. We find yours.
Example plan for a home-heating brand. Each community gets its own ads, because each one talks differently.
Community
What they talk about
Buying intent
How we reach them
r/r/DIYUK
Fixing and upgrading their own homes, often with photos.
High
Community
r/r/heatpumps
Comparing brands, installers and running costs.
High
Community + keyword
r/r/HousingUK
Buying, moving and renovating. Big purchases coming.
Medium
Community
r/r/UKPersonalFinance
Energy bills, grants and whether upgrades pay back.
Medium
Conversation
r/r/CasualUK
Everything and nothing. Big, cheap, rarely buying.
Excluded
Not targeted
— 02 · Conversation targeting
They ask the question. You're the next reply.
Reddit can place your ad inside threads that mention your keywords, right where people are asking for advice.
No other platform lets you show up in the exact conversation about your product.
✓
Keyword lists built from real thread titles
✓
Competitor names and "vs" searches included
✓
Negative keywords for complaints and jokes
✓
Threads checked by hand before we scale
r/
r/heatpumps
Thread
Is an air source heat pump worth it for a 1930s semi?
K
u/kettle_on · 5h
Get a proper heat loss survey first. Ours changed the size of unit completely.
Your ad appears here
THREAD: r/MechanicalKeyboards • Posted by u/clicky_enthusiast
"Looking for a 75% hot-swappable wireless board under $200 with VIA support"
Promoted in this discussion
KeychronPROMOTED
Keychron Q1 Pro — Full aluminum, wireless Bluetooth 5.1, QMK/VIA programmable.keychron.com/q1-proShop $199
412
Promoted Post Discussion (Top Comments)
How does thermal dissipation compare to the 4080 Super in small form factor ITX cases? Any vapor chamber upgrades?
Great question! The 5080 features a dual-axial flow-through system with 18% thinner vapor chambers, making it run 6°C cooler in 15L cases.
Is DisplayPort 2.1 UHBR20 supported out of the box? We need full uncompressed 4K 240Hz for the new OLED monitors.
M
u/mossy_gutters · 4h
Also check the boiler upgrade grant, it knocked £7.5k off ours.
— 03 · Ad formats
The whole thread. Expand any reply.
Every Reddit ad format, laid out like a comment thread. Tap one to open it.
+
1
Promoted video
u/formats · best for awareness and demos
Video
Autoplaying video in the feed and in threads. Short, captioned, and honest about what it is.
15–30s works best
Pay per view or click
Sound off by default
Watch the official gameplay trailer for The Elder Scrolls VI — Journey into Hammerfell. Available Day 1 on Game Pass.
0:42 / 2:15
store.steampowered.com/app/elderscrollsPre-Order Now
14.8k
Promoted Post Discussion (Top Comments)
How does thermal dissipation compare to the 4080 Super in small form factor ITX cases? Any vapor chamber upgrades?
Great question! The 5080 features a dual-axial flow-through system with 18% thinner vapor chambers, making it run 6°C cooler in 15L cases.
Is DisplayPort 2.1 UHBR20 supported out of the box? We need full uncompressed 4K 240Hz for the new OLED monitors.
+
↳
Free-form post
u/formats · reply · best for stories and guides
Text
A long post mixing text, images and video, like a real Reddit write-up. Great for founder stories and how-tos.
Reads like a post
Up to 40,000 characters
Written with you. Usually the best performer for B2B and considered buys.
+
2
Carousel
u/formats · best for ranges and features
Swipe
Two to six cards, each with its own image, caption and link. Show a range, a process or before and after.
2–6 cards
Link per card
Promoted Post Discussion (Top Comments)
How does thermal dissipation compare to the 4080 Super in small form factor ITX cases? Any vapor chamber upgrades?
Great question! The 5080 features a dual-axial flow-through system with 18% thinner vapor chambers, making it run 6°C cooler in 15L cases.
Is DisplayPort 2.1 UHBR20 supported out of the box? We need full uncompressed 4K 240Hz for the new OLED monitors.
+
3
Dynamic product ads
u/formats · best for e-commerce
Shop
Built from your product catalogue and shown to people who viewed, or are likely to want, each product.
Uses your product feed
Retargeting built in
The ultimate precision pour-over bar setup. Designed in San Francisco.
Stagg EKG Kettle
$165.00Ode Gen 2 Grinder
$345.00fellowproducts.com/redditShop Gear
1.6k
Promoted Post Discussion (Top Comments)
How does thermal dissipation compare to the 4080 Super in small form factor ITX cases? Any vapor chamber upgrades?
Great question! The 5080 features a dual-axial flow-through system with 18% thinner vapor chambers, making it run 6°C cooler in 15L cases.
Is DisplayPort 2.1 UHBR20 supported out of the box? We need full uncompressed 4K 240Hz for the new OLED monitors.
+
4
Lead gen
u/formats · best for B2B and services
Form
A form inside Reddit, pre-filled with the user's email. Leads go straight to your CRM.
No landing page needed
CRM sync
Download the 2026 Cloud Observability & DevOps Salary Benchmark Report. 40,000 engineers surveyed.
Free Instant PDF • No credit card
2.1k
Reddit Instant Report Download
Get the 2026 Observability & DevOps Salary Benchmark report. Pre-filled with your verified Reddit credentials.
Promoted Post Discussion (Top Comments)
How does thermal dissipation compare to the 4080 Super in small form factor ITX cases? Any vapor chamber upgrades?
Great question! The 5080 features a dual-axial flow-through system with 18% thinner vapor chambers, making it run 6°C cooler in 15L cases.
Is DisplayPort 2.1 UHBR20 supported out of the box? We need full uncompressed 4K 240Hz for the new OLED monitors.
+
↳
Promoted AMA
u/formats · reply · best for founders and experts
Live
"Ask me anything" with your founder or expert, promoted to the right communities. We prepare the answers and moderate on the day.
Scheduled event
Huge trust builder
Best after a few weeks of ads, when people already know the name.
+
5
Spotlight and takeovers
u/formats · best for launches
Reach
Top-of-feed and community takeover placements for a day, booked with Reddit for big launches.
Booked in advance
Pay per 1,000 views
Only worth it with a launch, an offer and a big enough budget. We'll tell you if not.
— 04 · How we write
Delete the ad-speak. Say it like a person.
Redditors downvote marketing. They upvote useful, specific and a bit honest.
What most ads say
What works on Reddit
Revolutionise your home heating with our industry-leading solution!
→
We install heat pumps. Here's what one actually cost a 3-bed semi in Leeds last month.
Limited time offer — act now!
→
The grant is £7,500 until the scheme changes. We'll tell you if you qualify.
Trusted by thousands of happy customers.
→
Ask us anything in the comments. A real engineer is answering today.
Comments turned off.
→
Comments on, and answered within a few hours.
— 05 · Week one
Nine tests. One clear winner.
Three communities, three angles, small budgets. By day seven the money moves to what works. Example click-through rates.
Community × angle
Founder story
Honest prices
Before and after
r/DIYUK
0.6%
1.1%
1.2%
r/heatpumps
0.9%
1.4%
0.7%
r/UKPersonalFinance
0.3%
1.9%
0.4%
Winner
Honest prices in r/UKPersonalFinance
Gets most of the budget from day 7. Losers are paused, not tweaked forever.
Tracking
Reddit Pixel and Conversions API
Leads and sales tracked on your site and on the server.
Reporting
Cost per lead, not upvotes
Weekly numbers, plus the best comments people left.
— 06 · Reddit Ads questions
Before you hit post.
What people ask before their first Reddit campaign.
02
What if people leave negative comments?
Some will. We reply calmly and honestly within hours, which usually wins over the people reading, not just the commenter.
03
Is Reddit good for B2B?
Very. Developers, IT, finance and marketing communities are full of people researching tools, and costs are often lower than LinkedIn.
04
How much should we start with?
£1,000–£2,000 for the first month covers a proper test across three communities. We scale once a winner is clear.
— Create a post
Tell us about your buyers. We'll find their subreddits.
A 30-minute call and a free list of the communities we'd test first.
Wr/WeWebMedia
Text · Images · Link
We want customers from Reddit without getting roasted
Free community list
Ad copy review
No obligation
Replies within 1 working day
Post · Book a call
How does thermal dissipation compare to the 4080 Super in small form factor ITX cases? Any vapor chamber upgrades?
Great question! The 5080 features a dual-axial flow-through system with 18% thinner vapor chambers, making it run 6°C cooler in 15L cases.
Is DisplayPort 2.1 UHBR20 supported out of the box? We need full uncompressed 4K 240Hz for the new OLED monitors.