Healthcare · Private clinics

Private clinic group: +48% online bookings.

How a faster, clearer website built around the patient journey turned more visitors into booked appointments — and lowered the cost of every booking.

Web design · SEO

— 01 · The challenge

A slow site between patients and appointments.

The group’s website took 4.1 seconds to load on mobile, treatment information was buried and the booking widget sat several clicks deep. Most visitors — searching on phones — left before booking.

Paid campaigns were sending traffic to generic pages, so cost per booking kept climbing.

— 02 · Our approach

Design for the patient, measure every step.

Step 01

Patient journey research

Analysed search queries, session recordings and booking data to understand what patients needed before committing.

Step 02

Rebuilt for speed

A lightweight, mobile-first build with optimised images and minimal scripts — scoring 96 on mobile PageSpeed.

Step 03

Treatment & clinic landing pages

Clear pages per treatment and location with pricing, practitioners, reviews and a booking button always in reach.

Step 04

Medical SEO & booking tracking

Added medical schema and trustworthy content, and tracked every booking step so campaigns optimised for confirmed appointments.

— 03 · The results

More patients, lower acquisition cost.

Measured over Lower is better, in the client’s own ad accounts and CRM.

★★★★★

“

Patients tell us the new site makes booking effortless. Our reception team noticed the difference within the first week.

— More case studies

Keep reading.