Reddit Ads · Communities · Conversations · Lead gen

Reddit can smell an ad. So we don't write like one.

We put you in the communities where your buyers already ask for recommendations, with posts written for them and replies from a real person.

Plan my Reddit ads → Find my communities

r/ r/HomeImprovement

Join

▲ 2.4k ▼

r/buildapc•Posted by u/NVIDIA_GeForcePROMOTED

GeForce RTX 5080 with DLSS 4.0 is here. Up to 3x performance leap in ray-traced gaming at full 4K resolution.nvidia.com/geforce-rtx

nvidia.com/rtx-5080-seriesLearn More

3.4k

u/diy_dan · 2h Ok this actually looks useful. Does it work on older radiators?

u/YourBrandOP · 1h Anything fitted after about 1990, yes. Happy to check yours if you DM a photo.

100K+ Active communities, each about one thing

£0.35 Typical cost per click on our Reddit campaigns

4h Time to reply to comments on your ads, on weekdays

48h From kick-off to your first live test

— 01 · Pick the room

Every buyer has a subreddit. We find yours.

Example plan for a home-heating brand. Each community gets its own ads, because each one talks differently.

Community What they talk about Buying intent How we reach them

r/r/DIYUK Fixing and upgrading their own homes, often with photos. High Community

r/r/heatpumps Comparing brands, installers and running costs. High Community + keyword

r/r/HousingUK Buying, moving and renovating. Big purchases coming. Medium Community

r/r/UKPersonalFinance Energy bills, grants and whether upgrades pay back. Medium Conversation

r/r/CasualUK Everything and nothing. Big, cheap, rarely buying. Excluded Not targeted

— 02 · Conversation targeting

They ask the question. You're the next reply.

Reddit can place your ad inside threads that mention your keywords, right where people are asking for advice.

No other platform lets you show up in the exact conversation about your product.

✓ Keyword lists built from real thread titles

✓ Competitor names and "vs" searches included

✓ Negative keywords for complaints and jokes

✓ Threads checked by hand before we scale

r/ r/heatpumps

Thread

Is an air source heat pump worth it for a 1930s semi?

u/kettle_on · 5h Get a proper heat loss survey first. Ours changed the size of unit completely.

Your ad appears here

THREAD: r/MechanicalKeyboards • Posted by u/clicky_enthusiast

"Looking for a 75% hot-swappable wireless board under $200 with VIA support"

Promoted in this discussion

KeychronPROMOTED

Keychron Q1 Pro — Full aluminum, wireless Bluetooth 5.1, QMK/VIA programmable.

keychron.com/q1-proShop $199

412

u/mossy_gutters · 4h Also check the boiler upgrade grant, it knocked £7.5k off ours.

— 03 · Ad formats

The whole thread. Expand any reply.

Every Reddit ad format, laid out like a comment thread. Tap one to open it.

+ 1

Promoted video u/formats · best for awareness and demos

Video

Autoplaying video in the feed and in threads. Short, captioned, and honest about what it is.

15–30s works best Pay per view or click Sound off by default

r/gaming•Posted by u/BethesdaStudiosPROMOTED

Watch the official gameplay trailer for The Elder Scrolls VI — Journey into Hammerfell. Available Day 1 on Game Pass.

0:42 / 2:15

store.steampowered.com/app/elderscrollsPre-Order Now

14.8k

+ ↳

Free-form post u/formats · reply · best for stories and guides

Text

A long post mixing text, images and video, like a real Reddit write-up. Great for founder stories and how-tos.

Reads like a post Up to 40,000 characters

Written with you. Usually the best performer for B2B and considered buys.

+ 2

Carousel u/formats · best for ranges and features

Swipe

Two to six cards, each with its own image, caption and link. Show a range, a process or before and after.

2–6 cards Link per card

r/malefashionadvice•Posted by u/Allbirds_OfficialPROMOTED

Engineered with merino wool & sugarcane foam for zero carbon footprint. Swipe our top drops.

892

+ 3

Dynamic product ads u/formats · best for e-commerce

Shop

Built from your product catalogue and shown to people who viewed, or are likely to want, each product.

Uses your product feed Retargeting built in

r/Coffee•Posted by u/FellowProductsPROMOTED

The ultimate precision pour-over bar setup. Designed in San Francisco.

Stagg EKG Kettle

$165.00

Ode Gen 2 Grinder

$345.00

fellowproducts.com/redditShop Gear

1.6k

+ 4

Lead gen u/formats · best for B2B and services

Form

A form inside Reddit, pre-filled with the user's email. Leads go straight to your CRM.

No landing page needed CRM sync

r/cscareerquestions•Posted by u/Datadog_EngineeringPROMOTED

Download the 2026 Cloud Observability & DevOps Salary Benchmark Report. 40,000 engineers surveyed.

Free Instant PDF • No credit card

2.1k

+ ↳

Promoted AMA u/formats · reply · best for founders and experts

Live

"Ask me anything" with your founder or expert, promoted to the right communities. We prepare the answers and moderate on the day.

Scheduled event Huge trust builder

Best after a few weeks of ads, when people already know the name.

+ 5

Spotlight and takeovers u/formats · best for launches

Reach

Top-of-feed and community takeover placements for a day, booked with Reddit for big launches.

Booked in advance Pay per 1,000 views

Only worth it with a launch, an offer and a big enough budget. We'll tell you if not.

— 04 · How we write

Delete the ad-speak. Say it like a person.

Redditors downvote marketing. They upvote useful, specific and a bit honest.

What most ads say What works on Reddit

Revolutionise your home heating with our industry-leading solution! → We install heat pumps. Here's what one actually cost a 3-bed semi in Leeds last month.

Limited time offer — act now! → The grant is £7,500 until the scheme changes. We'll tell you if you qualify.

Trusted by thousands of happy customers. → Ask us anything in the comments. A real engineer is answering today.

Comments turned off. → Comments on, and answered within a few hours.

— 05 · Week one

Nine tests. One clear winner.

Three communities, three angles, small budgets. By day seven the money moves to what works. Example click-through rates.

Community × angle Founder story Honest prices Before and after

r/DIYUK 0.6% 1.1% 1.2%

r/heatpumps 0.9% 1.4% 0.7%

r/UKPersonalFinance 0.3% 1.9% 0.4%

Winner Honest prices in r/UKPersonalFinance Gets most of the budget from day 7. Losers are paused, not tweaked forever.

Tracking Reddit Pixel and Conversions API Leads and sales tracked on your site and on the server.

Reporting Cost per lead, not upvotes Weekly numbers, plus the best comments people left.

— 06 · Reddit Ads questions

Before you hit post.

What people ask before their first Reddit campaign.

Won't Reddit users hate our ads?

They hate lazy ads. Useful, specific posts in the right community get upvotes, questions and sales. We write for each community separately.

What if people leave negative comments?

Some will. We reply calmly and honestly within hours, which usually wins over the people reading, not just the commenter.

Is Reddit good for B2B?

Very. Developers, IT, finance and marketing communities are full of people researching tools, and costs are often lower than LinkedIn.

How much should we start with?

£1,000–£2,000 for the first month covers a proper test across three communities. We scale once a winner is clear.

— Create a post

Tell us about your buyers. We'll find their subreddits.

A 30-minute call and a free list of the communities we'd test first.

Wr/WeWebMedia Text · Images · Link

We want customers from Reddit without getting roasted

Free community list Ad copy review No obligation

Replies within 1 working day Post · Book a call