E-commerce · Fashion

Maison Mode: 2.1× to 6.2× ROAS in 90 days.

How a boutique fashion brand turned a stalled Shopping budget into its most profitable growth channel with Performance Max, better feed data and margin-based bidding.

Google Ads · Tracking

— 01 · The challenge

Spending more, earning the same.

Maison Mode was investing heavily in Smart Shopping, but returns had flatlined at 2.1× ROAS. Every product was treated equally, so low-margin items soaked up budget while best-sellers ran out of impressions.

Product feed titles were thin, purchase tracking was missing around a fifth of orders, and nobody could say which collections were actually profitable.

— 02 · Our approach

Fix the data. Then let the algorithm scale.

Step 01

Rebuilt the product feed

Rewrote titles and attributes around real search terms, fixed disapprovals and added custom labels for margin and seasonality.

Step 02

Repaired conversion tracking

Added server-side purchase tracking and Enhanced Conversions so Google saw every sale — with accurate order values.

Step 03

Launched Performance Max by collection

Asset groups per collection with tailored creative and audience signals, plus brand exclusions to keep reporting honest.

Step 04

Bid on profit, not revenue

Fed margin data into conversion values so Smart Bidding chased the orders that actually made money.

— 03 · The results

A channel worth scaling.

Measured over 90 days, in the client’s own ad accounts and CRM.

★★★★★

“

WeWebMedia turned our Google Ads from a cost centre into our biggest revenue channel.

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